It is projected that by 2050, the number of senior people in Kenya would surpass 6 million, making up more than 10% of the total society. Today, there are roughly 2.2 million Kenyans who are 60 years old or above, and a significant number of them reside in poverty with restricted availability of healthcare. Continuing growth of this population will lead to a substantial rise in the demand for specialized care services, such as assisted living facilities. 

Rising consumer spending reflects growing economic confidence across Kenyan households, particularly in urban and peri-urban areas. As incomes stabilize and employment opportunities expand, families are allocating more resources toward housing, services, and long-term quality-of-life improvements. In 2024, household consumption continued to increase alongside broader economic growth, reinforcing the ability of many Kenyans to participate in sustainable, self-supported living solutions rather than relying solely on aid.

Sustained economic growth in Kenya reflects expanding business activity, rising productivity, and increased employment opportunities across multiple sectors. As the economy grows at an annual rate of around 4.5%, households benefit from stronger income stability and improved earning potential. According to World Bank data, this consistent growth supports long-term affordability by strengthening wages, small business income, and overall household resilience.